Search Engine Optimization – SEO

This is the process on increasing your company’s web pages ranking with the major search engines to increase your online visibility to clients.

Publishing a web site does that mean people will be able to find it easily? There are a number of tasks required on an ongoing bases to make your site relevant always.

Google has over 200 factors that are used to determine what makes a page rank high.

RTS will analyze your business goal for your organization web site and make relevant adjustments or determination such as:

  • Your website security (Https, TLS v)
  • Is your website mobile-friendly
  • How quickly pages are load on your website
  • Verify that your website content is of quality and aligned with business purpose
  • Verify your social media link back to your website (traffic generator)
  • Verify that your site links to high authority websites
  • Make sure that photos used on your site is optimized

 

Our Team will analyze the structure of your web site:

  • HTTP VS HTTPS, TLS – How secure is your website
  • Analytics setup – verify is your site has any analytics setup and if there isn’t any, we would install one so that we can tract your leads coming from. This would allow you to make better decisions.
  • txt – make sure that this file is used correctly on the pages you want public as it allows the web crawler to adequately identifying and indexed your webpages.
  • Site errors – verify that your site has no error and is trustworthy to be listed in a premium rank.
  • Sitemap – Verify that all your pages in the XML site map is what you want to have indexed by the web crawler

 

Analyze the content on your website

The team will review the content on your site to determine of any issues such as:

  • Duplicate content
  • Poor ranking content
  • Poor keywords
  • Missing pages
  • Broken pages
  • Etc.

 Your web site content is your public face and we will make any required changes so that visitors will be attracted to the site which would lead into sales.

A thorough keyword analysis would be carried out to determine the best way to get your site rank higher.

Code review

RTS team will review your site code to determine if there is any adjustments needed to improve performance. We will verify if your code is optimized thoroughly by comparing it to factors the crawler uses such as:

  • Clean up your code so that your site runs faster
  • Make sure that there is an even flow between your web pages for users to navigate
  • Verify or add an XML sitemap so that Google crawler can traverse your pages quickly
  • Clear all errors on your site so that the crawler can process your site efficiently